Motel 6 is a U.S. privately owned Hospitality Company with a chain of budget motels in the United States and Canada. Motel 6 also operates Studio 6, a chain of extended-stay hotels. The hotel brand is owned by The Blackstone Group, which established G6 Hospitality as the management company for Motel 6 and Studio 6.Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors, William Becker and Paul Greene. The partners developed a plan to build motels with rooms at low cost rates. They decided on a $6 room rate per night (equivalent to $50 in 2018), which would cover building costs, land leases, and janitorial supplies; hence the company name “Motel 6”.
As the 1960s progressed, the Motel 6 idea became very popular in the lodging industry, and other chains began to imitate the concept, as Motel 6 was slowly beginning to take a small share of the market away from the traditional hotels. In 1965 Motel 6 opened its 15th property, and first location outside California, in downtown Salt Lake City, Utah.In the early 1970s Motel 6 opened its largest location, Motel 6 Tropicana, in Las Vegas, Nevada. Additionally, the chain moved east and opened a location in Fort Lauderdale, Florida, in 1972. By 1980 Motel 6 had reached 300 locations. It was sold to Kohlberg Kravis Roberts in 1985, which moved the chain away from its “no frills” approach and began including amenities such as telephones and color television.In 2000 Motel 6 went international by opening its first location outside the U.S. in Burlington, Ontario, Canada. Then, in 2002 Motel 6 celebrated its 40th anniversary at its first location in Santa Barbara, California.In October 2012, Accor Hotels concluded the sale of the Motel 6 chain to The Blackstone Groupfor $1.9 billion.On April 24, 2018 the American Customer Satisfaction Index published a study of America’s most popular hotel chains, placing G6 Hospitality’s Motel 6 at the bottom of the category for the second year in a row.
Many Motel 6 locations charge customers for wireless internet access, typically $3 per night for basic access and $5 per night for premium high bandwidth service suitable for streaming. Nearly all other hotel chains in the U.S. provide at least basic internet access for free, although some do charge, or require membership in a rewards program for access to premium services.
Motel 6 also operates Studio 6, a chain of extended-stay hotels that offers more amenities than a standard Motel 6 location, while also offering weekly and monthly rates. Studio 6 provides an expanded kitchenette area, including a full-sized refrigerator, coffeemaker, toaster, microwave oven, electric cooktop and a set of dishes/utensils, in all its rooms. Studio 6 allows pets with certain restrictions. Studio 6 hotels are located in 15 U.S. states and Canada. Its competitors include Extended Stay Hotels, and Choice Hotels’ Suburban Extended Stay Hotels. Some Studio 6 locations have been converted from other brands, such as Homestead Studio Suite.In March 2008, Motel 6 began a system-wide renovation program called the “Phoenix Project” to update the look and amenities of all bedrooms.The remodel earned Motel 6 Travel & Leisure magazine’s 2010 design award for Best Large Hotel.The remodel was designed with an eye towards not only modernizing rooms but keeping room rates low for years to come. Designers accomplished this by making the rooms more energy efficient, easy to clean, and easier to keep clean in the long term (keeping housekeeping and maintenance costs low)